Getting pest control clients isn’t just about having traps and tools—it’s about making sure the right people know you exist, trust you, and call you when things get hairy. If you’ve ever scratched your head wondering why the phone isn’t ringing despite doing great work, you’re not alone.
At AAAC Wildlife Removal, we’ve helped franchisees go from zero visibility to fully booked calendars using down-to-earth tactics that actually bring in leads. In this guide, you’ll learn how to attract new pest control clients consistently—without wasting time on generic marketing advice or tactics that don’t work in the real world.
Win Clients with Content That Solves Real Pest Problems
Getting new clients isn’t always about flashy ads or deep discounts. Sometimes, it’s about showing up at the exact moment someone needs help—and having the right content in place when they go looking. Smart, well-timed content can turn a midnight Google search into a booked inspection before you even pick up the phone.
Focus on What’s Actually Bugging People
People don’t Google “pest control” for fun—they’re dealing with something gross, urgent, or dangerous. When your website answers the exact question they’re panicking about, you’re halfway to earning their trust. Content isn’t about showing off your knowledge—it’s about being useful when someone’s stressed out over a raccoon in the attic or ants in the kitchen.
Turn Real Problems into Targeted Content
Start with blog posts, FAQs, and service pages built around specific issues your clients actually face. Skip the vague stuff. Instead of writing about “general pest control,” cover targeted, high-intent topics like “How to Tell if You Have Squirrels in Your Walls” or “What Attracts Skunks to Your Yard?” Each post should do three things: identify the problem, offer helpful insights, and explain how AAAC Wildlife Removal can fix it—fast.
Make It Visual, Make It Local
Don’t stop at words. Photos from real jobs, short field videos, and quick technician tips can turn a page into a proof-filled trust builder. Add captions with location-based keywords like “Bat Removal in Chattanooga” or “Rodent Entry Points Sealed in Cedar Park.” This isn’t just for SEO—it shows potential clients you’re already active in their area. And when they see you’ve solved a problem that looks exactly like theirs? They’re calling.
Boost Pest Control Sales with Smart, Actionable Tactics
Looking to increase sales without sounding pushy? Here’s a punchy, expanded version packed with examples, sourced ideas, and real-world tips to help answer your question: How to increase sales for your pest control business.
1. Build a Targeted Sales Plan
Trying to increase sales without a plan is like setting traps without knowing where the pests are. A targeted sales plan gives your business direction, clarity, and control. Start by defining specific goals: Do you want more residential calls, bigger commercial contracts, or higher service package upgrades? Next, break down responsibilities—who handles lead follow-ups, which areas your team will cover, and what tools they need to convert those leads. Don’t skip this step. It turns random activity into focused growth.
Use your historical data to guide every move. Look at which services bring in the most revenue and which ZIP codes consistently call you first. From there, segment your audience and adjust marketing tactics to fit their needs. For instance, areas with frequent raccoon problems might get seasonal flyer drops, while commercial zones might get cold outreach emails or LinkedIn connections.
Example: At AAAC Wildlife Removal, franchisees track calls per month and assign techs to specific service territories. When call volume dips in a certain zone, they roll out a quick door-hanger campaign in that area, often leading to a spike in appointments within the week. That kind of proactive planning turns a slow week into an opportunity.
2. Use Local SEO & Online Reviews
If you want more clients to find you, you need to show up where they’re already searching—Google Maps, local directories, and review sites. That starts with an optimized Google Business Profile: accurate hours, clear service categories, geo-tagged photos from real jobs, and a strong description using local keywords like “wildlife removal in San Antonio”. These tweaks help you climb the local search results and show up in the “3-pack,” where most of the clicks happen. Don’t forget to keep your info consistent across platforms like Yelp, Bing, and Facebook. It all adds up.
Next, reviews. People trust what others say about you way more than what you say about yourself. Right after a job, ask happy customers to leave a review with a quick link—SMS works best because it’s instant and easy. Example: A survey showed that home service companies with 20+ positive reviews get up to 80% more clicks than those with fewer. One AAAC Wildlife Removal team sends out branded follow-up texts asking, “Happy with our service? A quick review helps us help more folks like you.” It’s simple, effective, and it builds serious street cred.
3. Leverage Email & SMS Retargeting
Most pest control businesses spend time chasing new leads when their best clients are the ones they’ve already served. Retargeting through email and SMS isn’t just smart—it’s incredibly cost-effective. Instead of letting customers forget you after a one-time visit, you stay top of mind with timely, helpful reminders. Think seasonal check-ins, service follow-ups, and simple “we’re in your area” nudges that prompt quick action without feeling like spam.
The key is automation. A basic drip campaign can start with a thank-you message right after the service, followed by a seasonal prevention tip, and finally, an exclusive discount if they haven’t rebooked. SMS works best for short, time-sensitive updates (“Mosquito season’s here—want a quick yard treatment?”), while email gives you space to educate or offer bundles. The content doesn’t need to be fancy—just relevant and timed right.
Example: FieldRoutes users run a three-step nurture sequence that starts with a post-service “How’d we do?” message, followed a few days later by an email offering spring mosquito control. If the client responds positively, the system sends a third message offering 15% off their next scheduled visit or inviting them to refer a friend for a gift card. This small touchpoint sequence consistently drives repeat bookings and new client referrals with minimal effort.
4. Offer Bundles & Membership Plans
Bundling is more than a marketing trick—it’s a smart way to increase the value of each sale while making life easier for your customers. Most homeowners don’t just want a one-time fix; they want peace of mind. When you package related services together, like an initial inspection, exclusion repairs, and quarterly check-ins, it removes the guesswork. Tiered plans (basic, plus, premium) work especially well because they let clients choose what fits their needs and budget. The clearer the benefits, the easier the decision.
Membership plans take it a step further. Instead of chasing one-off jobs, you’re locking in recurring revenue with services they’ll need anyway. Think mosquito control every summer, rodent checks in the fall, or attic inspections before winter. Offering the first month at a discount or throwing in a bonus service makes signing up feel like a win. And once they’re on a plan, they’re far more likely to stick with your company long-term.
Example: One Wildlife Removal franchise offered a quarterly wildlife inspection bundle that included seasonal attic checks, entry point sealing, and a free emergency visit per year. Clients paid a one-time $99 setup fee and then $79 per quarter. Within three months, 40% of first-time customers upgraded to this plan—creating reliable income and reducing emergency call-outs by nearly 25%.
5. Train Techs to Upsell Ethically
Your technicians are already in the home, already trusted, and already solving a problem, which makes them the perfect people to introduce additional services. The key is making it educational, not pushy. When techs are trained to explain what they see and why it matters, customers are far more likely to say yes. It’s not upselling for the sake of more sales, it’s about protecting the home from future issues and adding value to the visit.
For instance, if a tech is removing a raccoon from the attic and spots a torn vent screen or droppings in multiple corners, that’s the perfect time to mention entry point sealing or attic sanitation. Framing it as, “Here’s what I found, and here’s how we can prevent this from happening again,” makes it feel helpful, not salesy. Photos go a long way here, visual proof builds credibility and makes the issue feel urgent, not optional.
Example: One Wildlife Removal team in Texas started training techs to carry iPads with a preloaded checklist and photo feature. During a standard removal, they’d snap photos of potential problem areas and walk the customer through a quick “next steps” plan. Within two months, they saw a 35% increase in add-on services—mostly from customers who had no idea their attic insulation was contaminated or that vents were vulnerable until they saw it for themselves.
6. Improve Quoting & Booking Workflow
If it’s hard to get a quote or schedule a visit, most people won’t bother, they’ll move on to the next company with a quicker process. That’s why simplifying your quoting and booking system isn’t just nice to have, it’s essential. Instant quote tools, clean forms, and online booking calendars create a smoother path from “maybe” to “booked.” People dealing with pests are stressed and want fast answers, not a contact form that feels like it goes to nowhere.
Automated responses, pre-filled quote options, and SMS confirmations build trust immediately. You can also embed forms that offer dynamic pricing based on location and pest type, which gives potential customers immediate value and saves your team from endless back-and-forth. Some pest control businesses even offer live chat with AI or human reps to answer quick questions right on the site.
Example: One Wildlife Removal franchise tested a landing page with a simple, focused call-to-action: “Get a Free Rat-Proofing Estimate Today.” The page included an embedded quote form, a calendar scheduler, and a single-click CTA. That setup converted at 12%, a major leap compared to their old page with a generic form, which converted at just 3%. That kind of upgrade pays for itself fast.
7. Tap Door-to-Door & Referral Incentives
Some people think door-to-door marketing is outdated. Not in pest control. When a neighbor sees a marked AAAC Wildlife Removal van parked down the street, curiosity kicks in—and that’s your opportunity. Drop off clean, well-designed door hangers with a clear message: “We just helped your neighbor—here’s how we can help you too.” Include a direct offer like a free inspection or 10% off first service, and make it easy to book with a QR code or short link.
Now pair that with a referral incentive. Happy customers are often willing to spread the word, you just need to give them a reason. A simple program like “Refer a friend, get a $25 gift card” can turn one job into three. This works especially well in tight-knit communities or HOA neighborhoods where word spreads quickly.
Example: One wildlife franchise ran a referral drive tied to door-to-door outreach in a high-traffic suburban area. They handed out 500 hangers, emailed past clients with the referral offer, and followed up on leads weekly. The result? A 35% increase in call volume over two months, and several new long-term clients who signed up for recurring services.
8. Harness Technology & Lead-Tracking Tools
If you’re still managing your pest control leads through sticky notes, spreadsheets, or memory—you’re losing sales without realizing it. CRM (Customer Relationship Management) software helps you stay organized, follow up faster, and close more deals. Tools like FieldRoutes, Jobber, and ServiceTitan are built specifically for field service businesses, so you’re not cramming your workflow into something that wasn’t designed for you.
These platforms let you track every lead from first contact to final payment. You can set automatic reminders, assign follow-ups to team members, and see which campaigns are working in real time. For instance, if someone fills out a “Get a Free Quote” form, your system can instantly send a confirmation email, schedule a callback, and move that lead into your pipeline—without you lifting a finger.
Example: One pest control business in Florida switched to FieldRoutes and saw their lead-to-sale conversion rate jump from 18% to 27% within six months. Why? They stopped forgetting to follow up. The CRM automatically nudged sales reps, kept notes organized, and even sent appointment reminders to customers. That small tech upgrade translated into thousands in extra revenue—without changing a single service offering.
9. Implement Cold Calling and Sales Scripts
Cold calling still works—when done right. The key isn’t to bombard people with a generic pitch, but to open a real conversation that feels relevant and local. Scripts help with this. They guide your team through each stage of the call: breaking the ice, identifying pest issues, handling common objections, and confidently offering a solution. A well-crafted script doesn’t just sound professional—it builds trust fast.
Start by referencing something specific. Instead of saying “Do you need pest control?” try: “I’m reaching out because we recently helped a few homes nearby with a rodent issue, and I wanted to see if you’ve noticed any scratching or droppings at your place.” This approach shows that you’re informed and already active in the area. It also opens the door to a natural conversation rather than a sales pitch.
Example: One Wildlife Removal rep used a location-based intro script: “We just finished a bat removal on Oakridge Drive—have you had any attic issues this spring?” The result? Their appointment rate jumped from 12% to nearly 20% over a 3-week campaign. That’s the power of sounding local, specific, and helpful not robotic or rehearsed.
10. Upsell Subscription-Based Services
Selling one-time pest control jobs is fine, but subscriptions are where the real business stability happens. Offering monthly, quarterly, or seasonal plans positions your service as proactive rather than reactive. These plans appeal to homeowners who want long-term protection without the hassle of scheduling each time. You’re not just solving a problem; you’re preventing it before it starts. That shift in mindset makes it easier to close bigger deals and keeps your calendar consistently full, even during slower months.
Subscriptions don’t have to be complicated. Start with simple tiers: basic monitoring, seasonal treatment, or full-coverage wildlife protection. Price them clearly, highlight what’s included, and explain how they help avoid future infestations and bigger expenses. For example, one AAAC Wildlife Removal franchise built a recurring revenue stream of nearly $96,000 per year by enrolling just 300 customers into a $80/quarter protection plan. That’s income without chasing new leads every day and it creates lasting relationships with customers who already trust your team.
From Lead Generation to Long-Term Growth
Pest control success doesn’t come from one flashy campaign, it comes from stacking smart, repeatable actions that actually work. Whether it’s dialing in your local SEO, training your team to upsell naturally, or rolling out service plans that lock in loyalty, each move builds momentum. The goal isn’t just more leads, it’s building a system that delivers reliable revenue month after month.
AAAC Wildlife Removal doesn’t rely on guesswork, and you don’t have to either. These strategies are already working in the field, driving results for franchisees across the country. Start with one, measure the impact, then layer in the next. Growth doesn’t have to be complicated, it just has to be consistent.